LONDON — When Katja Vogt considers a Jaguar, she pictures a British-made car purring confidently along the Italian coastline — a vision of familiarity that conveys “that dreaming, longing feeling we all love.” She’s not sure what to think about Jaguar now after the 89-year-old company announced a radical rebranding this week that featured loud colors and androgynous people — but no cars. Jaguar, the company says, will now be JaGUar. It will produce only electric vehicles beginning in 2026. And say goodbye to British racing green, Cotswold Blue and black. Its colors are henceforth electric pink, red and yellow, according to a video that has received backlash online. Its mission statement: “Create exuberance. Live vivid. Delete ordinary. Break moulds.” “Intrigued?” The idea that there are several massive crises converging and that feel scary and complex. “People are understandably freaked out by that,” he said. “So we are looking for something that will help us navigate this changing, threatening world that we face.” Trump’s “Make America Great Again” qualifies. So did President Joe Biden’s “Build Back Better” slogan atop his legislative plan. And Campbell’s soup itself — “Mmm Mmm Good” — isn’t going anywhere, its CEO, Mark Clouse, said in a statement. The company’s new name, Campbell’s Co., will reflect “the full breadth of our portfolio,” which for some time has included brands like Prego pasta sauce and Goldfish crackers. When Jaguar is not a sleek movie-star car, what is it? None of the recent activity around heritage brands has sparked a backlash as ferocious as Jaguar’s. It’s a company that has stood as a pillar of tradition-loving British identity since World War II. The rebrand, which includes a new logo, is slated to launch Dec. 2 during Miami Art Week, when the company will unveil a new electric GT model. Jaguar said in its press release that its approach was rooted in the philosophy of its founder, Sir William Lyons, to “copy nothing.” What it’s calling “the new Jaguar” will overhaul everything from the font of its name to the positioning of it’s famous “leaper” cat. “Exuberant modernism” will “define all aspects of the new Jaguar world,” according to the press release. The approach is thought to be aimed at selling fewer cars at a six-figure price point to a more diverse customer base. The reaction, though, ranged from bewilderment to hostility. Memes sprouted up likening the video to the Teletubbies, a Benetton ad and — perhaps predictably — a bow to “woke” culture as the blowback intersected with politics. A Spectator headline declared that the Jaguar rebrand is “doomed” and that it had “killed a British icon.” But wait: “What if the rebrand turns out to be just a huge mockery of ‘woke’ rebrands?” wondered Bennie1289 on Reddit. Marketing and branding designers pointed out that any rebrand should, at least, be easy for consumers to remember and understand. JaGUar stumbled over that test on Day 1. “Correction, November 19th,” read a blurb under an article in The Verge. “A previous version of this article said only the ‘G’ and ‘U’ letters in Jaguar are upper case. The ‘J’ is also upper case.”
'Diddy' Combs hit with another sex assault allegationElon Musk is easily the world’s wealthiest man, with a net worth topping $300 billion. But even he stands to make more money from his association with the federal government after placing a winning bet on Donald Trump’s election to the presidency. “It’s going to be a golden era for Musk with Trump in the White House,” Wedbush Securities analyst Dan Ives said. Musk’s aerospace company SpaceX received billions of dollars in federal contracts, and could be in line for more, while his five other businesses could gain from a lighter regulatory touch. Trump named Musk to co-head a new Department of Government Efficiency, or DOGE — a nod to the cryptocurrency Musk adores. However, federal law bars executive branch employees, which can include unpaid consultants, from participating in government matters that will affect their financial interests, unless they divest of their interests or recuse themselves. Trump’s transition team has sought a work-around, saying he would “provide advice and guidance from outside of Government” with the work concluding by July 2026, according to a news release. Richard Painter, a University of Minnesota Law School professor and former chief White House ethics lawyer, said that if Musk is truly working outside the government he doesn’t have to sell his assets, but that limits his influence. “He can make recommendations, but ultimately the decisions are made by government officials,” Painter said. Trump’s campaign and Musk’s companies didn’t respond to requests for comment. Here’s how Musk could benefit from Trump’s presidency. SpaceX If there’s one Musk business that could profit the most from the incoming Trump administration, it’s SpaceX. The company, which announced this year it would move its headquarters from California to Texas, already received at least $21 billion in federal funds since its 2002 founding, according to government contracting research firm The Pulse. That includes contracts for launching military satellites, servicing the International Space Station and building a lunar lander. However, that figure could be dwarfed by a federal initiative to fund a Mars mission, which is the stated goal of SpaceX. “Elon Musk is wealthy, but he’s not wealthy enough to completely fund humans to Mars. It needs to be a public/private partnership, because of the tens of billions of dollars that this would cost, or even hundreds of billions dollars,” said Laura Forczyk, executive director of space industry consulting firm Astralytical. SpaceX already made big strides testing Musk’s Starship rocket, the most powerful ever built. NASA envisions employing the rocket in its Artemis program to return humans to the moon, but it has been designed to have enough thrust to propel a spacecraft to Mars. What’s more, Trump, during his first presidency, speculated on Twitter about why the United States was focusing on the moon instead of Mars. Still, there are technical challenges, with SpaceX yet to complete the $4 billion Starship lunar lander, which would have to be modified for Mars. And without a pressing geopolitical threat, Congress may be unwilling to spend more on space exploration, as it did during the 1960s with the Apollo program, Forczyk said. Should a Mars project not materialize, SpaceX could still reap rewards in the next four years. For example, the Federal Communications Commission denied SpaceX nearly $900 million in federal subsidies to provide rural broadband access through its Starlink satellite network. Under new FCC leadership, Forczyk sees that being reversed. Tesla Trump’s policies could reduce the sales of electric vehicles, but with Musk’s influence, his administration’s policies could boost Tesla — though not with federal funding. For example, Trump, who tempered criticism of electric vehicles after Musk backed him, might end a $7,500 tax credit for electric vehicles. That would hurt Tesla’s unprofitable rivals that rely more on the tax credits to lure customers. “Tesla is the only automaker that has the scale and scope to price vehicles in a $30,000-to-$40,000 range and make significant profits,” Ives said. “It would essentially take competition out of the market.” Trump’s Republican administration also is considering imposing tariffs on Mexico and China, which could make cars more expensive. Ives said he expects Trump to make exceptions for Tesla and Apple so they’re not hit by a tax on imported goods. Tesla receives only a smattering of federal contracts, according to USAspending.gov , a database that tracks U.S. government spending. This year, Tesla received at least $2.8 million from the Pennsylvania Department of Transportation through a federally funded program to deploy EV charging stations. xAI and X Musk’s startup xAI doesn’t appear to have federal government contracts, but artificial intelligence companies could benefit in other ways under Trump. Republicans and Musk have expressed support for cutting regulation to fuel AI innovation, a crucial part of the future of tech companies. But Musk has also warned that AI could pose a threat to humanity, and it’s unclear how Trump plans to address potential safety risks that come with technology including fraud, bias and disinformation. X, formerly known as Twitter, served as an online megaphone for Musk, who constantly shared his support for Trump during the election season. The social media site, which recently relocated its San Francisco headquarters to Texas, doesn’t appear to have any federal government contracts, but X could benefit from policy changes that affect its rivals such as Meta and TikTok. Musk, who has declared himself a “free speech absolutist,” recently shared an old Trump video with the words “YES!” In the video from 2022, Trump says he would change Section 230, a law that shields platforms from liability for user-generated content. Platforms would qualify for immunity only if the companies “meet high standards of neutrality, transparency, fairness and nondiscrimination,” Trump said. The Boring Co. Fed up with Los Angeles traffic, Elon Musk launched The Boring Co. with two tweets in 2016, promising “to build a tunnel boring machine and just start digging.” The Bastrop, Texas, company, formerly headquartered in Hawthorne, has completed a 1.7-mile loop under the Las Vegas Convention Center and is building a larger citywide loop — both without federal funding. Projects in some other cities didn’t get past the proposal stages. However, at Trump’s urging, congressional representatives could earmark local transportation projects to the benefit of Boring Co., though the company would still have to compete to win them, said Greg Griffin, a former urban planning professor at the University of Texas at San Antonio, who studied that city’s proposed Boring Co. project. Neuralink Controlling robotic limbs. Seeing without eyes. Those are the kinds of miraculous advances Musk’s Neuralink startup has been trying to achieve. The Fremont, California, company he co-founded in 2016 doesn’t receive federal money, but its technology and clinical trails are regulated by the Food and Drug Administration. The more hands-off approach favored by Trump could aid such medical device developers. “We’re concerned that regulation in general in the FDA will be weakened under the second Trump administration, and particularly concerned about medical devices,” said Dr. Robert Steinbrook, health research group director for the consumer rights group Public Citizen. Be the first to know Get local news delivered to your inbox!None
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AMMAN — Minister of State for Economic Affairs and Head of Government of Economic Team Muhannad Shehadeh stressed that the government has a realistic economic programme and a clear vision, and its decisions aim at achieving growth to be reflected on improving the quality of life and generating job opportunities, and sustainability based on the strategic approach of Economic Modernization Vision (EMV). The meeting was attended by the Minister of Finance Abdul Hakim Shibli, and Minister of Government Communication and Government Spokesman Mohammad Momani, in addition to economic programmes' presenters, heads of economic departments and economic news editors, from various media outlets. During the meeting, Shehadeh reiterates that economic measures and decisions, taken by the government since its formation of about 60 days, aim to stimulate economic growth and overcome the consequences of the political situation in the region and the world. Shehadeh stressed that the government is also committed to overcoming all obstacles and bureaucratic complications, while balancing expenditures and money collection on one hand, and moving forward with major investment projects on the other hand, to reach the desired economic growth. He pointed out that in order to reach that, it must be in line with the vision, which includes eight engines, 35 sectors and 360 economic measures related to its aspects and sectors. He explained that achieving economic growth requires the government to facilitate indirect spending, reduce the trade balance deficit, attract investments and support the purchasing power of citizens, thus contributing to increasing the GDP, which currently amounts at JD36 billion. He also pointed out that the government has already begun to facilitate spending through a number of measures and decisions it has taken related to customs, tax and princely funds, in order to provide indirect financial liquidity for citizens that can be injected into the local market to contribute to the revitalisation of economic activity. He pointed out that the funds pending today with the customs and related customs revenues exceed JD300 million, stressing that the settlement of these issues will reflect on the money circulation in the economy. He explained that the government's decision regarding medical tourism, whether in terms of allowing nationalities to enter the Kingdom, or the opening of direct airlines, came with the aim of restoring momentum to this important service sector, calling on the private sector to exploit these facilities and work to attract expatriates for treatment purposes in the Kingdom. He pointed out that the government's decision to exempt fees and fines on vehicles which their licenses have expired for more than a year amounting to more than 550,000 unlicensed vehicles, entailing JD332 million as fees. Shehadeh also noted that the government's decision on the amended bylaw of exempting profits, of exports of goods and services, from income tax for the year 2024, came in line with the EMV to ensure the continued growth of the service sectors, especially the information technology sector, which represents one of the main drivers of the vision. He stressed that the decision will also contribute to the revival of other service sectors, especially for engineers, lawyers, consultation, the information technology sector and others, and it is also part of the EMV to generate more job opportunities for Jordanians, explaining that the services sector constitutes 60 per cent of GDP. He also praised the banking sector's step toward reducing interest by 4.99 per cent on housing loans for 3 consecutive years, after the government's decision, describing it as positive as it will stimulate other economic sectors. He pointed to the major investment projects that will be implemented as part of the EMV, foremost of which is the "National Carrier", where the financial closure of the project during the next year will contribute to activate several economic sectors throughout the Kingdom and reflect on the development aspect. He pointed out that the other project is the "Railway from Aqaba to Shidia and Ghor Al-Safi", which will contribute to reducing transport fees, raising the competitiveness and level of services and improving the performance of companies, in addition to being an integrated solution for the truck sector, expecting that the first quarter of next year will witness the signing of final agreements related to it. He also addressed the issue of "indebtedness", stressing that the government is committed to manage the internal and external debt in "the best way", and there are many scenarios in this regard, including replacing part of the debt with soft loans and lower interest rates through the Kingdom's close and strong relationships with countries, in addition to the low interest rates in the world. He stressed that His Majesty King Abdullah's recent meeting with Arab and foreign investors sends a strong message that investment in Jordan reflects high confidence in monetary policies, which are the backbone of investment and employers. Finance Minister Abdul Hakim Shibli stressed that the budget is realistic, and the government is determined, despite the hard region circumstances, to reduce the deficit in the public budget as well as the public debt, in addition to securing budget allocations for the implementation of major projects, such as the national carrier and the railway. He explained that the current budget has maintained all guarantees that concern citizens, especially with regard to subsidising bread, barley and gas cylinders. Shibli added that the current budget increased the share of capital projects to JD1.469 billion. He pointed out that the draft budget law estimated public revenues at about JD10233 million, of which JD9498 million are local revenues and JD734 million are external grants, indicating that the draft budget has set realistic estimates of revenues in a way that contributes to managing the development process efficiently. Shibli explained that the budget draft included an increase in allocations for the National Aid Fund's (NAF) social protection network, and a 50 per cent increase in allocations for the University Student Support Fund, in addition to securing necessary allocations to support strategic food commodities, as well as indirect support for essential services and facilities in the fields of water, electricity, and health. He pointed out that the government relied on a "Real Economic Growth Rate" of 2.5 per cent for the next year and a "Nominal Economic Growth Rate" of about 4.9 per cent during the formulation of the current budget, while maintaining moderate inflation rates, which would contribute to enhancing financial and monetary stability. Regarding the "expenditure Items" in the general budget, Shibli indicated that the budget allocated at approximately JD11042 million, and capital expenditures at approximately JD1468 million, with an increase of 16.5 per cent compared to its re-estimated level for the current year 2024.
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He’s one of the most famous corporate leaders in the world, delivering products embraced by billions. But it’s the haters that companies like Mark Zuckerberg’s Meta worry about. In an era when online anger and social tensions are increasingly directed at the businesses consumers count on, Meta last year spent $24.4 million on guards, alarms and other measures to keep Zuckerberg and the company’s former chief operating officer safe. Some high-profile CEOs surround themselves with security. But the fatal shooting this week of UnitedHealthcare CEO Brian Thompson while he walked alone on a New York City sidewalk has put a spotlight on the widely varied approaches companies take in protecting their leaders against threats. Thompson had no personal security and appeared unaware of the shooter lurking before he was gunned down. And today’s political, economic and technological climate is only going to make the job of evaluating threats against executives and taking action to protect them even more difficult, experts say. “We are better today at collecting signals. I’m not sure we’re any better at making sense of the signals we collect,” says Fred Burton of Ontic, a provider of threat management software for companies. After Thompson’s shooting, Burton said, “I’ve been on the phone all day with some organizations asking for consultation, saying, ’Am I doing enough?” Since the killing, some health insurers have taken steps to safeguard their executives and rank-and-file workers. Medica, a Minnesota-based nonprofit health care firm, said Friday it is temporarily closing its six offices for security reasons and will have its employees work from home. “Although we have received no specific threats related to our campuses, our office buildings will be temporarily closed out of an abundance of caution,” the company said in a statement. A Medica spokesman said the company had also removed biographical information about its executives from its website as a precaution. UnitedHealth Group, parent of the insurer Thompson led, removed photos of its top executives from its website hours after the shooting, later removing their names and biographies. But well before the attack, some of the biggest U.S. companies, particularly those in the tech sector, were spending heavily on personal and residential security for their top executives. Meta, whose businesses include Facebook and Instagram, reported the highest spending on personal security for top executives last year, filings culled by research firm Equilar show. Zuckerberg “is synonymous with Meta and, as a result, negative sentiment regarding our company is directly associated with, and often transferred to, Mr. Zuckerberg,” the Menlo Park, California, company explained earlier this year in an annual shareholder disclosure. At Apple, the world’s largest tech company by stock valuation, CEO Tim Cook was tormented by a stalker who sent him sexually provocative emails and even showed up outside his Silicon Valley home at one point before the company’s security team successfully took legal action against her in 2022. Cook is regularly accompanied by security personnel when he appears in public. Still, the company’s $820,000 allotted last year to protect top executives is a fraction of what other tech giants spent for CEO security. Just over a quarter of the companies in the Fortune 500 reported spending money to protect their CEOs and other top executives. Of those that did, the median payment for personal security doubled over the last three years to about $98,000. In many companies, investor meetings like the one UnitedHealthcare’s Thompson was walking to when he was shot are viewed as very risky because details on the location and who will be speaking are highly publicized. “It gives people an opportunity to arrive well in advance and take a look at the room, take a look at how people would probably come and go out of a location,” said Dave Komendat, president of DSKomendat Risk Management Services, which is based in the greater Seattle area. Some firms respond by beefing up security. For example, tech companies routinely require everyone attending a major event, such as Apple’s annual unveiling of the next iPhone or a shareholder meeting, to go through airport-style security checkpoints before entering. Others forgo in-person meetings with shareholders. Government health insurance provider Centene Corp. joined that group Thursday, citing the UnitedHealthcare executive’s death in announcing that its upcoming Investor Day will be held online, rather than in-person as originally planned. “But there are also company cultures that really frown on that and want their leaders to be accessible to people, accessible to shareholders, employees,” Komendat said. Depending on the company, such an approach may make sense. Many top executives are little known to the public, operating in industries and locations that make them far less prone to public exposure and to threats. “Determining the need for and appropriate level of an executive-level protection program is specific to each organization,” says David Johnston, vice president of asset protection and retail operations at the National Retail Federation. “These safeguards should also include the constant monitoring of potential threats and the ability to adapt to maintain the appropriate level of security and safety.” Some organizations have a protective intelligence group that uses digital tools such as machine learning or artificial intelligence to comb through online comments to detect threats not only on social media platforms such as X but also on the dark web, says Komendat. They look for what’s being said about the company, its employees and its leadership to uncover risks. “There are always threats directed towards senior leaders at companies. Many of them are not credible,” Komendat said. “The question always is trying to determine what is a real threat versus what is someone just venting with no intent to take any additional action.” Burton, a former special agent with the U.S. Diplomatic Security Service, points out that despite the current climate, there is little in the way of organized groups that target companies. Today, one of the primary worries are loners whose rantings online are fed by others who are like-minded. It’s up to corporate security analysts to zero in on such dialogue and decide whether or not it represents a real threat. And CEOs aren’t the only targets of disgruntled customers. In the U.S., there were 525 workplace fatalities due to assault in 2022, according to the National Safety Council. Industries including healthcare, education and service providers are more prone to violence than others, and taxi drivers are more than 20 times more likely to be murdered on the job than other workers, the group said. But the ambush of UnitedHealthcare’s Thompson this week is bound to get some CEOs second-guessing. “What invariably happen at moments like this in time is you will get additional ears listening” to security professionals seeking money to beef up executive protection, Burton says. “Because I can guarantee you there’s not a CEO in America who’s not aware of this incident.” ___ Associated Press writers Anne D’Innocenzio and Haleluya Hadero in New York and Jim Salter in St. Louis contributed. He’s one of the most famous corporate leaders in the Chipotle is raising its U.S. prices to offset inflation and The U.S. government on Friday ordered testing of the nation's A 7.0 magnitude earthquake shook a large area of NorthernNone
WASHINGTON (AP) — Lawmakers, meet your latest lobbyists: online influencers from TikTok. The platform is once again bringing influencers to Washington, this time to lobby members of Congress to reject a fast-moving bill that would force TikTok's Beijing-based parent company to sell or be banned in the United States. On Tuesday, some influencers began a two-day advocacy event in support of TikTok, which arranged their trip ahead of a House floor vote on the legislation on Wednesday. But unlike a similar lobbying event the company put together last March when talks of a TikTok ban reached a fever pitch, this year’s effort appeared more rushed as the company scrambles to counter the legislation, which advanced rapidly on Capitol Hill. Summer Lucille, a TikTok content creator with 1.4 million followers who is visiting Washington this week, said if TikTok is banned, she “don’t know what it will do” to her business, a plus-sized boutique in Charlotte, North Carolina. “It will be devastating,” Lucille said in an interview arranged by the platform. In an unusual showing of bipartisanship, a House panel unanimously approved the measure last week. President Joe Biden has said he will sign the legislation if lawmakers pass it. But it’s unclear what will happen in the Senate, where several bills aimed at banning TikTok have stalled. The legislation faces other roadblocks. Former president and current presidential candidate Donald Trump, who holds sway over both House and Senate Republicans, has voiced opposition to the bill, saying it would empower Meta-owned Facebook, which he continues to lambast over his 2020 election loss. The bill also faces pushback from some progressive lawmakers in the House as well as civil liberties groups who argue it infringes on the First Amendment. TikTok could be banned if ByteDance, the parent company, doesn’t sell its stakes in the platform and other applications it owns within six months of the bill’s enactment. The fight over the platform takes place as U.S.-China relations have shifted to that of strategic rivalry, especially in areas such as advanced technologies and data security, seen as essential to each country’s economic prowess and national security. The shift, which started during the Trump years and has continued under Biden, has placed restrictions on export of advanced technologies and outflow of U.S. monies to China, as well as access to the U.S. market by certain Chinese businesses. The Biden administration also has cited human rights concerns in blacklisting a number of Chinese companies accused of assisting the state surveillance campaign against ethnic minorities. TikTok isn’t short on lobbyists. Its Beijing-based parent company ByteDance has a strong lobbying apparatus in Washington that includes dozens of lobbyists from well-known consulting and legal firms as well as influential insiders, such as former members of Congress and ex-aides to powerful lawmakers, according to the Foundation for Defense of Democracies. TikTok CEO Shou Zi Chew will also be in Washington this week and plans to meet with lawmakers, according to a company spokesperson who said Chew’s visit was previously scheduled. But influencers, who have big followings on social media and can share personal stories of how the platform boosted their businesses — or simply gave them a voice — are still perhaps one of the most powerful tools the company has in its arsenal. A TikTok spokesperson said dozens of influencers will attend the two-day event, including some who came last year. The spokesperson did not immediately respond to questions about how many new people would be attending this year’s lobbying blitz. The company is briefing them ahead of meetings with their representatives and media interviews. Lucille, who runs the boutique in North Carolina, says has seen a substantial surge in revenue because of her TikTok page. The 34-year-old began making TikTok content focusing on plus-sized fashion in March 2022, more than a decade after she started her business. She quickly amassed thousands of followers after posting a nine-second video about her boutique. Because of her popularity on the platform, her business has more online exposure and customers, some of whom have visited from as far as Europe. She says she also routinely hears from followers who are finding support through her content about fashion and confidence. JT Laybourne, an influencer who also came to Washington, said he joined TikTok in early 2019 after getting some negative comments on videos he posted on Instagram while singing in the car with his children. Laybourne, who lives in Salt Lake City, Utah, said he was attracted to the short-form video platform because it was easy to create videos that contained music. Like Lucille, he quickly gained traction on the app. He says he also received more support from TikTok users, who reacted positively to content he produced on love and positivity. Laybourne says the community he built on the platform rallied around his family when he had to undergo heart surgery in 2020. Following the surgery, he said he used the platform to help raise $1 million for the American Heart Association in less than two years. His family now run an apparel company that gets most of its traffic from TikTok. “I will fight tooth-and-nail for this app,” he said. But whether the opposition the company is mounting through lobbyists or influencers will be enough to derail the bill is yet to be seen. On Tuesday, House lawmakers received a briefing on national security concerns regarding TikTok from the FBI, Justice Department and intelligence officials. AP Journalist Didi Tang contributed to this report. This story was originally published on March 12, 2024. It was updated on December 23, 2024 to clarify a quote by TikTok content creator Summer Lucille.