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Dana Hull | (TNS) Bloomberg News Jared Birchall, Elon Musk’s money manager and the head of his family office, is listed as the chief executive officer. Jehn Balajadia, a longtime Musk aide who has worked at SpaceX and the Boring Co., is named as an official contact. Related Articles National Politics | Bill Clinton is out of the hospital after being treated for the flu National Politics | Biden will decide on US Steel acquisition after influential panel fails to reach consensus National Politics | Biden vetoes once-bipartisan effort to add 66 federal judgeships, citing ‘hurried’ House action National Politics | A history of the Panama Canal — and why Trump can’t take it back on his own National Politics | President-elect Trump wants to again rename North America’s tallest peak But they’re not connected to Musk’s new technology venture, or the political operation that’s endeared him to Donald Trump. Instead, they’re tied to the billionaire’s new Montessori school outside Bastrop, Texas, called Ad Astra, according to documents filed with state authorities and obtained via a Texas Public Information Act request. The world’s richest person oversees an overlapping empire of six companies — or seven, if you include his political action committee. Alongside rockets, electric cars, brain implants, social media and the next Trump administration, he is increasingly focused on education, spanning preschool to college. One part of his endeavor was revealed last year, when Bloomberg News reported that his foundation had set aside roughly $100 million to create a technology-focused primary and secondary school in Austin, with eventual plans for a university. An additional $137 million in cash and stock was allotted last year, according to the most recent tax filing for the Musk Foundation. Ad Astra is closer to fruition. The state documents show Texas authorities issued an initial permit last month, clearing the way for the center to operate with as many as 21 pupils. Ad Astra’s website says it’s “currently open to all children ages 3 to 9.” The school’s account on X includes job postings for an assistant teacher for preschool and kindergarten and an assistant teacher for students ages 6 to 9. To run the school, Ad Astra is partnering with a company that has experience with billionaires: Xplor Education, which developed Hala Kahiki Montessori school in Lanai, Hawaii, the island 98% owned by Oracle Corp. founder Larry Ellison. Ad Astra sits on a highway outside Bastrop, a bedroom community about 30 miles from Austin and part of a region that’s home to several of Musk’s businesses. On a visit during a recent weekday morning, there was a single Toyota Prius in the parking lot and no one answered the door at the white building with a gray metal roof. The school’s main entrance was blocked by a gate, and there was no sign of any children on the grounds. But what information there is about Ad Astra makes it sound like a fairly typical, if high-end, Montessori preschool. The proposed schedule includes “thematic, STEM-based activities and projects” as well as outdoor play and nap time. A sample snack calendar features carrots and hummus. While Birchall’s and Balajadia’s names appear in the application, it isn’t clear that they’ll have substantive roles at the school once it’s operational. Musk, Birchall and Balajadia didn’t respond to emailed questions. A phone call and email to the school went unanswered. Access to high quality, affordable childcare is a huge issue for working parents across the country, and tends to be an especially vexing problem in rural areas like Bastrop. Many families live in “childcare deserts” where there is either not a facility or there isn’t an available slot. Opening Ad Astra gives Musk a chance to showcase his vision for education, and his support for the hands-on learning and problem solving that are a hallmark of his industrial companies. His public comments about learning frequently overlap with cultural concerns popular among conservatives and the Make America Great Again crowd, often focusing on what he sees as young minds being indoctrinated by teachers spewing left-wing propaganda. He has railed against diversity, equity and inclusion efforts, and in August posted that “a lot of schools are teaching white boys to hate themselves.” Musk’s educational interests dovetail with his new role as Trump’s “first buddy.” The billionaire has pitched a role for himself that he — and now the incoming Trump administration — call “DOGE,” or the Department of Government Efficiency. Though it’s not an actual department, DOGE now posts on X, the social media platform that Musk owns. “The Department of Education spent over $1 billion promoting DEI in America’s schools,” the account posted Dec. 12. Back in Texas, Bastrop is quickly becoming a key Musk point of interest. The Boring Co., his tunneling venture, is based in an unincorporated area there. Across the road, SpaceX produces Starlink satellites at a 500,000-square-foot (46,000-square-meter) facility. Nearby, X is constructing a building for trust and safety workers. Musk employees, as well as the general public, can grab snacks at the Boring Bodega, a convenience store housed within Musk’s Hyperloop Plaza, which also contains a bar, candy shop and hair salon. Ad Astra is just a five-minute drive away. It seems to have been designed with the children of Musk’s employees — if not Musk’s own offspring — in mind. Musk has fathered at least 12 children, six of them in the last five years. “Ad Astra’s mission is to foster curiosity, creativity, and critical thinking in the next generation of problem solvers and builders,” reads the school’s website. A job posting on the website of the Montessori Institute of North Texas says “While their parents support the breakthroughs that expand the realm of human possibility, their children will grow into the next generation of innovators in a way that only authentic Montessori can provide.” The school has hired an executive director, according to documents Bloomberg obtained from Texas Health and Human Services. Ad Astra is located on 40 acres of land, according to the documents, which said a 4,000-square-foot house would be remodeled for the preschool. It isn’t uncommon for entrepreneurs to take an interest in education, according to Bill Gormley, a professor emeritus at the McCourt School of Public Policy at Georgetown University who studies early childhood education. Charles Butt, the chairman of the Texas-based H-E-B grocery chain, has made public education a focus of his philanthropy. Along with other business and community leaders, Butt founded “Raise Your Hand Texas,” which advocates on school funding, teacher workforce and retention issues and fully funding pre-kindergarten. “Musk is not the only entrepreneur to recognize the value of preschool for Texas workers,” Gormley said. “A lot of politicians and business people get enthusiastic about education in general — and preschool in particular — because they salivate at the prospect of a better workforce.” Musk spent much of October actively campaigning for Trump’s presidential effort, becoming the most prolific donor of the election cycle. He poured at least $274 million into political groups in 2024, including $238 million to America PAC, the political action committee he founded. While the vast majority of money raised by America PAC came from Musk himself, it also had support from other donors. Betsy DeVos, who served as education secretary in Trump’s first term, donated $250,000, federal filings show. The Department of Education is already in the new administration’s cross hairs. Trump campaigned on the idea of disbanding the department and dismantling diversity initiatives, and he has also taken aim at transgender rights. “Rather than indoctrinating young people with inappropriate racial, sexual, and political material, which is what we’re doing now, our schools must be totally refocused to prepare our children to succeed in the world of work,” Trump wrote in Agenda 47, his campaign platform. Musk has three children with the musician Grimes and three with Shivon Zilis, who in the past was actively involved at Neuralink, his brain machine interface company. All are under the age of five. Musk took X, his son with Grimes, with him on a recent trip to Capitol Hill. After his visit, he shared a graphic that showed the growth of administrators in America’s public schools since 2000. Musk is a fan of hands-on education. During a Tesla earnings call in 2018, he talked about the need for more electricians as the electric-car maker scaled up the energy side of its business. On the Joe Rogan podcast in 2020, Musk said that “too many smart people go into finance and law.” “I have a lot of respect for people who work with their hands and we need electricians and plumbers and carpenters,” Musk said while campaigning for Trump in Pennsylvania in October. “That’s a lot more important than having incremental political science majors.” Ad Astra’s website says the cost of tuition will be initially subsidized, but in future years “tuition will be in line with local private schools that include an extended day program.” “I do think we need significant reform in education,” Musk said at a separate Trump campaign event. “The priority should be to teach kids skills that they will find useful later in life, and to leave any sort of social propaganda out of the classroom.” With assistance from Sophie Alexander and Kara Carlson. ©2024 Bloomberg News. Visit at bloomberg.com. Distributed by Tribune Content Agency, LLC.

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AP News Summary at 4:06 p.m. ESTDaiwa Securities Group Inc. increased its stake in Solventum Co. ( NYSE:SOLV – Free Report ) by 12.2% during the third quarter, according to its most recent 13F filing with the Securities and Exchange Commission. The institutional investor owned 17,623 shares of the company’s stock after purchasing an additional 1,919 shares during the quarter. Daiwa Securities Group Inc.’s holdings in Solventum were worth $1,229,000 as of its most recent filing with the Securities and Exchange Commission. A number of other institutional investors have also recently bought and sold shares of the stock. Deseret Mutual Benefit Administrators purchased a new position in Solventum during the 2nd quarter valued at about $25,000. Hollencrest Capital Management purchased a new position in Solventum during the 2nd quarter valued at about $25,000. Partnership Wealth Management LLC purchased a new position in Solventum during the 2nd quarter valued at about $26,000. Richard W. Paul & Associates LLC purchased a new position in Solventum during the 2nd quarter valued at about $26,000. Finally, Family Firm Inc. purchased a new position in Solventum during the 2nd quarter valued at about $26,000. Analyst Upgrades and Downgrades Several equities analysts have weighed in on the company. Stifel Nicolaus began coverage on Solventum in a research note on Tuesday, October 8th. They set a “buy” rating and a $82.00 target price on the stock. Wolfe Research began coverage on Solventum in a report on Thursday, September 26th. They set a “peer perform” rating for the company. BTIG Research began coverage on Solventum in a report on Thursday, September 5th. They set a “neutral” rating for the company. Piper Sandler lifted their price target on Solventum from $71.00 to $75.00 and gave the company a “neutral” rating in a report on Friday, November 8th. Finally, The Goldman Sachs Group lifted their price target on Solventum from $48.00 to $54.00 and gave the company a “sell” rating in a report on Monday, August 12th. One investment analyst has rated the stock with a sell rating, eight have assigned a hold rating and one has issued a buy rating to the company’s stock. Based on data from MarketBeat.com, the company presently has a consensus rating of “Hold” and an average price target of $68.00. Solventum Stock Down 1.3 % SOLV opened at $71.51 on Friday. The business has a 50 day moving average price of $70.55 and a 200 day moving average price of $62.60. Solventum Co. has a twelve month low of $47.16 and a twelve month high of $96.05. The company has a debt-to-equity ratio of 2.45, a quick ratio of 0.83 and a current ratio of 1.15. About Solventum ( Free Report ) Solventum Corporation, a healthcare company, engages in the developing, manufacturing, and commercializing a portfolio of solutions to address critical customer and patient needs. It operates through four segments: Medsurg, Dental Solutions, Health Information Systems, and Purification and Filtration. Featured Stories Receive News & Ratings for Solventum Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for Solventum and related companies with MarketBeat.com's FREE daily email newsletter .

Trump's 2024 Campaign & Elon Musk's Success: Digital Marketing Parallels by FlyX Marketing Founder Albert Valiakhmetov 11-22-2024 11:36 PM CET | Associations & Organizations Press release from: Getnews / PR Agency: US China Brand, LLC Modern Political Campaigns Showcase Revolutionary Marketing Strategies for Business Growth - Commenting Albert Valiakhmetov, Founder of FlyX Marketing Image: https://www.getnews.info/uploads/cfe5dd7a2b8fcf59abb8066f97654df9.jpg In today's digital landscape, where competition is fierce and attention spans are limited, figures like Elon Musk and Donald Trump demonstrate how strategic marketing-whether for a product or a presidential campaign-can redefine engagement. Albert Valiakhmetov, founder of FlyX Marketing, draws intriguing parallels between these strategies and effective brand advertising. Mirroring the tactics used in marketing to influence, engage, and ultimately, build loyalty. As Valiakhmetov observes, " The news that Donald Trump became president reminds us of how much presidential elections resemble classic marketing campaigns. " Both political and advertising campaigns share the fundamental aim of creating a connection with their audience-whether to win votes or attract loyal customers. https://flyxmarketing.com/ " Political campaigns today, especially those as influential as Trump's recent run, highlight marketing principles at their peak effectiveness, " Valiakhmetov explains. " By implementing similar strategies in business, FlyX Marketing has seen up to 200% growth for clients across various sectors. " Campaign strategies such as precision targeting, cross-platform message consistency, and emotionally resonant content have become crucial in both spheres, emphasizing the power of digital influence. Mastering Modern Influence for Brands Key insights from FlyX Marketing stem from current political campaign techniques that have reshaped their approach: - Advanced Social Media Strategy: Like political messaging or Elon Musk's provocative use of platforms like X (formerly Twitter) to engage audiences, brand campaigns thrive on tailored approaches to maximize reach. - Precision Demographic Targeting: As political campaigns focus on voter bases, FlyX Marketing connects brands with core demographics, leading to higher engagement. - Cross-Platform Message Integration: Ensuring a unified message across digital platforms is as crucial in business as it is in politics. From Ballot Box to Brand Building " What's compelling about recent political strategies, such as those used in Trump's and Harris's campaigns, is their intelligent use of digital platforms. Similarly, Elon Musk's ability to spark viral conversations demonstrates the value of cross-platform engagement, a principle FlyX Marketing adopts to revolutionize brand connections. ", Valiakhmetov notes. " In marketing, the goal is to influence purchasing behavior, while political propaganda seeks to steer public opinion, " Valiakhmetov explains, pointing to the similar foundations of both fields. Emotional Connection: Building Brand Loyalty Through Human Insight One of the standout elements of FlyX Marketing's strategy is creating a deep emotional connection with audiences, drawing on the same principles political campaigns use to sway public sentiment. Just as Trump's messaging struck a chord with voters on issues like economic stability, FlyX's campaigns emphasize brand stories that appeal to core human needs, offering customers relatable themes and solutions to everyday challenges. Digital Innovation at Work with FlyX Marketing FlyX Marketing takes inspiration from the efficiency seen in political campaigns by incorporating cutting-edge technology and data analytics to craft campaigns that resonate deeply. It embraces innovation akin to Elon Musk's ventures, utilizing cutting-edge tools like AI-driven analytics and real-time optimization to craft campaigns that deeply resonate with audiences. Key tools include: - AI-Driven Analytics: Predictive models track engagement and fine-tune content, ensuring maximum relevance. - Real-Time Optimization: Rapid adjustments increase reach and engagement with audiences. - Strategic Audience Segmentation: Building personalized experiences ensures each demographic feels addressed. - Platform-Specific Messaging: Tailored content for each channel optimizes overall campaign performance. Here are FlyX Marketing's full suite of services [ https://flyxmarketing.com/#services ], designed to deliver cutting-edge performance marketing and AI-driven solutions. From advanced data analytics to strategic execution, each service is tailored to maximize growth and drive results. " The recent campaigns by Trump and Harris provide insight into the evolution of digital communication, " observes Valiakhmetov. " These strategies not only shape public opinion but demonstrate best practices in audience engagement for businesses looking to make a real impact." Revolutionizing Marketing with Campaign Insights FlyX Marketing's modern approach combines the following elements, proven to drive substantial results for clients: - Viral Content Development: Creating shareable, high-impact content that aligns with brand goals. - Data-Driven Strategy: Guiding marketing decisions with real-time data to optimize campaigns. - Emotional Connection Building: Connecting on a personal level, similar to political storytelling. - Platform-Specific Optimization: Adjusting strategies to maximize impact on each channel. - Message Amplification: Reaching larger audiences with clarity and precision. The Future of Marketing in a Politically-Driven Landscape Looking forward, marketing experts can expect to see even greater integration of political strategies within brand advertising and by industry disruptors like Elon Musk, as all these industries increasingly rely on digital and data-driven tools to make impactful decisions. According to Valiakhmetov, the future of branding will likely mirror these trends, further blurring the lines between marketing and political campaigning. Choosing a marketing partner like FlyX Marketing ensures brands are not only prepared for these shifts but are also leading the way. With a proven track record in delivering customized, high-growth campaigns, FlyX continues to set new standards for success, making this era an exciting one for both brands and political strategists alike. More information about services, consultations, and insights can be found on the FlyX Marketing website [ https://flyxmarketing.com/ ] or by contacting business@flyxmarketing.com [mailto:business@flyxmarketing.com]. Media Contact Company Name: Flyx Marketing Contact Person: Nick Agamian Email: Send Email [ http://www.universalpressrelease.com/?pr=trumps-2024-campaign-elon-musks-success-digital-marketing-parallels-by-flyx-marketing-founder-albert-valiakhmetov ] City: Athens State: Attiki Country: Greece Website: https://flyxmarketing.com/ This release was published on openPR.Lebawit Lily Girma | (TNS) Bloomberg News When winter rolls around, travelers predictably turn their attention to beaches. And this year, it’s the destination that comedian Tony Hinchcliffe called “a floating island of garbage in the middle of the ocean” that’s experiencing outsize demand from Americans planning a warm island vacation. Talk about trashing stereotypes. Related Articles Travel | Would you pay $700 a night to sleep under the stars at this Colorado resort? Travel | Thailand’s starring role in ‘The White Lotus’ is about to pay off Travel | 5 under-the-radar travel destinations the UN says you should visit Travel | Gift ideas for people planning their next trip Travel | Lights and decor, réveillon meals make Christmastime special in New Orleans Puerto Rico has recovered overseas visitors (excluding those from Canada and Mexico) faster than any U.S. state or territory — a staggering 85% increase over its 2019 overseas inbound visitor levels as of 2023, according to an October study from the U.S. National Travel and Tourism Office. There are now more daily flights from the U.S. West Coast, and hotel bookings are 6% higher so far in this last quarter of 2024 year-over-year. It’s a trifecta of tourism growth: more visitors, but also longer stays and a higher spend that reached a record $9.8 billion in 2023, boosting small businesses as well as major brands. “We don’t have a slow season in Puerto Rico anymore,” says Brad Dean, chief executive officer at Discover Puerto Rico. Even if they’re not booking, people are dreaming about “La Isla.” By tracking flight searches for trips between November 2024 and February 2025, a measure of “inspirational” demand, tourism intelligence company Mabrian Technologies reports Puerto Rico is up 9% compared with the same period last year and leads Barbados, the Dominican Republic, Jamaica and the Bahamas in the Caribbean proper. Only Costa Rica ranked higher in the wider region. Dean attributes Puerto Rico’s ongoing tourism growth to a strategic effort to reposition the island’s brand as more than a sun-and-sea destination, starting back in 2018. That led to the Live Boricua campaign, which began in 2022 and leaned heavily on culture, history and cuisine and was, Dean says, “a pretty bold departure” in the way Puerto Rico was showcased to travelers. He adds that at least $2 billion in tourism spend is linked to this campaign. “We (also) haven’t shied away from actively embracing the LGBTQ+ community, and that has opened up Puerto Rico to audiences that may not have considered the Caribbean before,” Dean says. Hotels are preparing to meet this growing demand: A number of established boutique properties are undergoing upgrades valued between $4 million and more than $50 million, including Hotel El Convento; La Concha, which will join the Marriott Autograph Collection; Condado Vanderbilt Hotel; and the Wyndham Grand Rio Mar. That’s in addition to ultra-chic options that are coming online in 2025, including the adults-only Alma San Juan, with rooms overlooking Plaza Colón in the heart of Old San Juan, and the five-star Veranó boutique hotel in San Juan’s trendy Santurce neighborhood. The beachfront Ritz-Carlton San Juan in Isla Verde will also be reopening seven years after Hurricane Maria decimated the island. The travel industry’s success is helping boost employment on the island, to the tune of 101,000 leisure and hospitality jobs as of September 2024, a 26% increase over pre-pandemic levels, according to the U.S. Bureau of Labor Statistics. Efforts to promote Puerto Rico’s provinces beyond the San Juan metro area — such as surfing hub Rincón on the west coast, historical Ponce on the south coast and Orocovis for nature and coffee haciendas in the central mountains —have spread the demand to small businesses previously ignored by the travel industry. Take Sheila Osorio, who leads workshops on Afro-Puerto Rican bomba music and dance at Taller Nzambi, in the town of Loíza, 15 miles east of San Juan; or Wanda Otero, founder of cheese-producing company Vaca Negra in Hatillo, an hour’s drive west of Old San Juan, where you can join a cheese-making workshop and indulge in artisanal cheese tastings. “The list of businesses involved in tourism has gone from 650 in 2018 to 6,100, many of which are artists and artisans,” Dean says. While New Yorkers and Miami residents have always been the largest visitor demographic, Dean says more mainland Americans now realize that going to Puerto Rico means passport-free travel to enjoy beaches, as well as opportunities to dine in Michelin-rated restaurants, hike the only rainforest in the U.S. and kayak in a bioluminescent bay. Visitors from Chicago and Dallas, for example, have increased by approximately 40% from July 1, 2023, to June 30, 2024, compared with the same period in 2022-2023, and more travelers are expected from Denver now that United Airlines Holdings Inc. has kicked off its first nonstop service to San Juan, beginning on Oct. 29. Previously, beach destinations that were easy to reach on direct flights from Denver included Mexico, Belize and California, but now Puerto Rico joins that list with a 5.5-hour nonstop route that cuts more than two hours from the next-best option. Given United Airlines’ hub in San Francisco, it could mean more travelers from the Golden State in the near future, too. In December, U.S. airlines will have 3,000 more seats per day to the territory compared with the same period last year, for a total of 84,731 — surpassing even Mexico and the Dominican Republic in air capacity, according to data from aviation analytics firm Cirium. Luis Muñoz Marín International Airport, the island’s primary gateway, is projecting a record volume of 13 million passengers by year’s end — far surpassing the 9.4 million it saw in 2019. As for Hinchcliffe’s “floating island of garbage” line, Dean says it was “a terribly insensitive attempt at humor” that transformed outrage into a marketing silver lining, with an outpouring of positive public sentiment and content on Puerto Rico all over social media. Success, as that old chestnut goes, may be the best revenge. “It was probably the most efficient influencer campaign we’ve ever had,” Dean says, “a groundswell of visitors who posted their photos and videos and said, ‘This is the Puerto Rico that I know.’” ©2024 Bloomberg L.P. Visit bloomberg.com. Distributed by Tribune Content Agency, LLC.