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Sowei 2025-01-10
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mnl168 apk What Display Daily thinks: The good thing about streaming and TV operating systems is that you don’t have to worry about legacy applications or future-proofing your system. You just need to make sure that you get app updates from the major players, and that you have a large enough viewer base to satisfy your partners, be they media companies or advertisers. Who knows how this turns out. The Trade Desk has legs in the advertising industry and probably has as good a chance to succeed as any other new entrant into the TV OS business. The vision is sound, but not novel. Roku, Samsung, LG, Google... they all have the same vision, with a one or two pieces of the puzzle missing. The real value in knowing this information is recognizing the dynamics of TV delivery are changing. Interestingly enough, none of these companies really have an approach for premium TVs. Just having the same interface appear bigger as screen sizes grow seems like a missed opportunity. TTD Announces New TV OS Called Ventura The Trade Desk (TTD) has made a significant move in the streaming television landscape with its announcement of Ventura, a new streaming TV operating system, a strategic expansion of TTD’s role in the digital advertising space, moving from its traditional position as an advertising technology provider to becoming a fundamental infrastructure player in the streaming TV ecosystem. At its core, Ventura is designed to address several critical challenges in the current streaming marketplace, according to TTD. The system promises to deliver a more intuitive and engaging user experience, featuring advanced content discovery across platforms, personalized recommendations, and streamlined subscription management. Perhaps most significantly for consumers, it aims to reduce ad frequency while increasing ad relevance, addressing one of the most common complaints about streaming services. From an advertising perspective, Ventura’s most notable innovation lies in its optimization of the advertising supply chain. The platform intends to minimize the number of intermediaries between advertisers and publishers, a change that could significantly improve return on investment for advertisers while maximizing revenue for content publishers. The integration of advanced technologies such as OpenPath and Unified ID 2.0 suggests a sophisticated approach to audience targeting and impression pricing across streaming platforms. The timing of this announcement appears carefully calculated. The streaming industry has reached a critical inflection point, with streaming viewership now exceeding traditional cable TV consumption. Additionally, the proliferation of ad-supported streaming options from major media companies has created a complex ecosystem that could benefit from standardization and optimization. TTD’s position as a content-neutral party appears to be a key strategic advantage, with CEO Jeff Green emphasizing the company’s objective stance as a facilitator rather than a content owner. Industry support for Ventura appears robust, with endorsements from major players across the media landscape. Disney Advertising, through SVP Jamie Power, has acknowledged the emergence of a new paradigm in TV advertising, while Paramount Advertising’s President John Halley praised TTD’s innovative approach to programmatic advertising. Tubi Media Group’s CEO Paul Cheesbrough emphasized the importance of precise audience targeting in the evolving streaming landscape. Perhaps most intriguingly, Sonos’s involvement suggests potential integration with premium audio equipment, hinting at Ventura’s ambitions beyond traditional smart TV implementations. The deployment timeline, set for 2025, reflects the ambitious scope of this project. TTD envisions Ventura being adopted not only by smart TV manufacturers but also by a diverse range of streaming aggregators, including airlines and hotel chains. This broad target market suggests TTD sees an opportunity to standardize the streaming experience across multiple contexts and environments. While the announcement is overwhelmingly positive, several implicit challenges and risks warrant consideration. The success of Ventura will largely depend on its adoption rate among manufacturers and aggregators, many of whom may have existing relationships with other operating system providers. Integration challenges with existing systems and potential resistance from current market leaders could also impact the platform’s rollout. The financial implications of this move are significant. By positioning itself at the operating system level, TTD could potentially capture more value from the streaming advertising ecosystem while creating efficiencies that benefit both advertisers and publishers. The emphasis on supply chain optimization suggests a focus on reducing costs and improving transparency, which could help justify the investment required for partners to adopt the platform.With technical prowess and considerable style, Marta danced around two sliding defenders, outwitted a goalkeeper and calmly scored as another player rushed forward in desperation to stop her. It was more Marta Magic. That goal last weekend helped propel the Orlando Pride into Saturday's National Women's Soccer League championship game against the Washington Spirit. Barbra Banda also scored in the Pride's 3-2 semifinal victory over the Kansas City Current . While Banda has had an incredible first season with the Pride, captain Marta has been the talisman that has helped lead the team in its remarkable turnaround this year. The last time the Pride were in the NWSL playoffs was in 2017 — Marta's first year with the club. But this season they nearly went undefeated, going 23 games without a loss to start the season before losing 2-0 to the Portland Thorns with just two regular-season games left. “I think because of the way that we did it, during this season, from beginning to now, it’s something very special that I’ve never had before with any other club that I’ve played for," Marta said. "Plus year by year, we see in America, strong competition. This is the best league in the world. And you never know what’s going to happen, and it’s hard to keep winning the games, being in the first place almost like the whole season. That’s why it’s really different and so special.” Marta’s goal was the latest gasp-inducing moment in a stellar career filled with them. Known by just her first name, the 38-year-old is a six-time FIFA world player of the year. "Let's see if tomorrow I can do something similar — or even better," Marta said on Friday. Her teammate Kylie Strom chimed in: “That was the greatest goal I've ever witnessed, hands down." Appropriate. Earlier this year, FIFA announced that the best goal in women's soccer each year would earn the Marta Award. In a lighthearted moment the day before the title match, Marta was asked if she thought it was possible she might give the award to herself. “You guys need to decide, because who votes for the best goal in the year? It’s you. It’s the people in the public. So it should be really interesting, like Marta’s Award goes to Marta!” she said with a laugh. Marta has played in six World Cups for Brazil and played this summer in her sixth Olympics, winning a silver medal after falling in the final to the United States . She previously said this would be her final year with the national team. But since then Brazil was named the host of the 2027 Women's World Cup. "I had a conversation with my coach, the national team coach, and I was really clear about playing in 2027. I told him it’s not my goal anymore,” she said. “But I’m always available to help the national team. And if they think I still can do something during this preparation for the World Cup, yeah, I would be happy to help them." Marta's club career started in Brazil when she was just 16. She has also played in Sweden and in the U.S. professional women's leagues that came before the NWSL. With nine regular-season goals, Marta has had one of her best seasons since she joined the Pride. “I can never pick a side, I never pick favorites — but I love to see this for Marta," U.S. coach Emma Hayes said. “Marta is someone we all like, admire and are grateful for. And that goal was just like prime Marta at her best. And so grateful for and thankful for her that she got the opportunity with another game with her team.” The Pride went 18-2-6 this season, clinching the NWSL Shield for the first trophy in club history. Orlando also set a record with 60 regular-season points to finish atop the standings. “We are sitting top of the table, but I think there still are a lot of doubters. I think there’s people out there who say, maybe this was a one-off season,” Strom said. “But we’re here to prove them all wrong. So I think we do carry a bit of that underdog mentality still with us.” The second-seeded Spirit advanced to the title match at Kansas City's CPKC Stadium last weekend on a penalty shootout after a 1-1 draw against defending champions Gotham FC. The Spirit's roster includes Trinity Rodman, a standout forward who formed the so-called “Triple Espresso” trio with Mallory Swanson and Sophia Smith for the United States at the Olympics. AP soccer: https://apnews.com/hub/soccer

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