Facebook Twitter WhatsApp SMS Email Print Copy article link Save When Katja Vogt considers a Jaguar, she pictures a British-made car purring confidently along the Italian coastline — a vision of familiarity that conveys "that dreaming, longing feeling we all love." She's not sure what to think about Jaguar now after the 89-year-old company announced a radical rebranding that featured loud colors and androgynous people — but no cars. Jaguar, the company says, will now be JaGUar. It will produce only electric vehicles beginning in 2026. Bad attention is good attention, Jaguar execs would appear to believe. The car brand has prompted mockery online for posting a glitzy ad without a single car in it. Say goodbye to British racing green, Cotswold Blue and black. Its colors are henceforth electric pink, red and yellow, according to a video that sparked backlash online. Its mission statement: "Create exuberance. Live vivid. Delete ordinary. Break moulds." "Intrigued?" @Jaguar posted on social media. 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"Especially now, with the world feeling so dystopian," the Cyprus-based brand designer wrote, "a heritage brand like Jaguar should be conveying feelings of safety, stability, and maybe a hint of rebellion — the kind that shakes things up in a good way, not in a way that unsettles." By Nathaniel MeyersohnCNN Our brands, ourselves Jaguar was one of several iconic companies that announced significant rebrandings in recent weeks, upending a series of commercial — and cultural — landmarks by which many modern human beings sort one another, carve out identities and recognize the world around them. Campbell's, the 155-year-old American icon that artist Andy Warhol immortalized in pop culture decades ago, is ready for a new, soupless name. Comcast's corporate reorganization means there will soon be two television networks with "NBC" in their name — CNBC and MSNBC — that will no longer have any corporate connection to NBC News, a U.S. legacy news outlet. CNBC One could even argue the United States itself is rebranding with the election of former President Donald Trump and Republican majorities in the House and Senate. Unlike Trump's first election in 2016, he won the popular vote in what many called a national referendum on American identity. Are we, then, the sum total of our consumer decisions — what we buy, where we travel and whom we elect? Certainly, it's a question for those privileged enough to be able to afford such choices. Volumes of research in the art and science of branding — from "brandr," an old Norse word for burning symbols into the hides of livestock — say those factors do contribute to the modern sense of identity. So rebranding, especially of heritage names, can be a deeply felt affront to consumers. "It can feel like the brand is turning its back on everything that it stood for — and therefore it feels like it's turning its back on us, the people who subscribe to that idea or ideology," said Ali Marmaduke, strategy director with the Amsterdam-based Brand Potential. He said cultural tension — polarization — is surging over politics, wars in Russia and the Mideast, the environment, public health and more, creating what Marmaduke said is known as a "polycrisis": the idea that there are several massive crises converging that feel scary and complex. Campbell's soups "People are understandably freaked out by that," he said. "So we are looking for something that will help us navigate this changing, threatening world that we face." Trump's "Make America Great Again" qualifies. So did President Joe Biden's "Build Back Better" slogan. Campbell's soup itself — "Mmm Mmm Good" — isn't going anywhere, CEO Mark Clouse said. The company's new name, Campbell's Co., will reflect "the full breadth of our portfolio," which includes brands like Prego pasta sauce and Goldfish crackers. What is Jaguar? None of the recent activity around heritage brands sparked a backlash as ferocious as Jaguar's. The company stood as a pillar of tradition-loving British identity since World War II. The famous "leaper" cat Jaguar logo is pictured in 2019 at the Auto show in Paris, France. Jaguar said its approach to the rebrand was rooted in the philosophy of its founder, Sir William Lyons, to "copy nothing." What it's calling "the new Jaguar" will overhaul everything from the font of its name to the positioning of it's famous "leaper" cat. "Exuberant modernism" will "define all aspects of the new Jaguar world," according to the news release. The approach is thought to be aimed at selling fewer cars at a six-figure price point to a more diverse customer base. The reaction ranged from bewilderment to hostility. Memes sprouted up likening the video to the Teletubbies, a Benetton ad and — perhaps predictably — a bow to "woke" culture as the blowback intersected with politics. By Jordan Valinsky, CNN By Nathaniel Meyersohn, CNN The business news you need Get the latest local business news delivered FREE to your inbox weekly.
SAN ANTONIO, Texas (AP) — Zach Calzada threw for 182 yards and his 17-yard scoring pass to Roy Alexander was the game's only touchdown and Incarnate Word beat Villanova 13-6 on Saturday in the second round of the FCS playoffs. The Cardinals (11-2), who earned their highest seed in program history at No. 6, travel to face third-seeded South Dakota State in the quarterfinals. Javascript is required for you to be able to read premium content. Please enable it in your browser settings.Tributes were paid to the former Scottish first minister, who died suddenly in North Macedonia in October at the age of 69. A private family funeral has already taken place, with Saturday’s memorial service in Edinburgh held to celebrate his love of Scotland and his commitment to the cause of independence. But while some 500 people, including family, friends and politicians from across the spectrum attended the service at St Giles’ Cathedral, his successor Nicola Sturgeon was not present. A rift between her and Mr Salmond – who she had previously described as her mentor – developed during her term as SNP leader. Ms Sturgeon attended the funeral of Scottish comedian Janey Godley in Glasgow on Saturday morning. Her successor, Mr Swinney, was met with boos as he arrived at the service – held on St Andrew’s Day – with at least one person in the crowd outside on the Royal Mile shouting “traitor”. Mr Salmond stood down as SNP leader and first minister after the 2014 referendum in which Scots voted to stay part of the UK. He helped found and went on to lead another pro-independence party, Alba, with Kenny MacAskill, a long-time friend who served as justice secretary in Holyrood under Mr Salmond. Mr MacAskill, now the acting Alba leader, told the congregation – which included Mr Salmond’s widow Moira as well as Scottish Labour leader Anas Sarwar, former Labour first minister Henry McLeish and Scottish Conservative leader Russell Findlay – that Mr Salmond had been a “giant of man”. Mr MacAskill, who quit the SNP to join Alba, hailed Mr Salmond as “an inspiration, a political genius” and being “most of all a man who had the cause of independence burned into his heart and seared in his soul”. The cause of independence was Mr Salmond’s “guiding light, his north star”, the former justice secretary said, adding that “he came so close to achieving it”. He added: “Those of us who share his dream must conclude that journey on his behalf. That’s the legacy he’d expect and the duty we owe him.” Recalling Mr Salmond’s words from when he stood down as first minister that “the dream shall never die”, Mr MacAskill concluded his address with the words: “Your dream shall be delivered.” Former Conservative Brexit minister and long-time friend of Mr Salmond, David Davis, gave a reading as did former Scottish government minister SNP MSP Fergus Ewing. Scottish folk singer Dougie MacLean performed his famous song Caledonia, while singer Sheena Wellington led mourners in a rendition of Robert Burns’ classic A Man’s A Man For A’ That. Scottish rock duo the Proclaimers were applauded for their performance of Cap in Hand – a pro-independence song which features the line “I can’t understand why we let someone else rule our land, cap in hand”. Brothers Craig and Charlie Reid said: “We’re going to do this for Alex, with love and respect and eternal gratitude for everything you did for our country.” Christina Hendry described her Uncle Alex as a “political giant, a strong leader, a fearless campaigner” but also remembered his as a “dearly loved husband, brother and uncle”. While she said he had been “the top man in Scotland”, he had “always made time for his family”, recalling how he phoned her brother on his birthday – the day after the Scottish independence referendum in 2014 – to apologise for not posting a card “as he’d been busy”, before telling them he would “resigning in 10 minutes”. She told the congregation: “As his family, we always felt loved no matter how far away he was or the time that passed before we saw him next. “We always knew he was standing up for our country, and for that we were grateful.” Ms Hendry continued: “The world will be a much quieter place without Uncle Alex, for Moira, for the wider family and for Scotland. “Uncle Alex passing means a great loss for many. A loss of Scotland’s voice on the international stage. A loss of integrity in Scottish politics. And a great loss to Scotland’s independence movement. “As a family it is likely a loss we will never get over.” Duncan Hamilton KC, who was an SNP MSP after the first Scottish Parliament elections, but also served as a political adviser and legal counsel to Mr Salmond, said the former first minister had “rightly been hailed as one of the greatest Scottish politicians of this, or any, generation”. He told how Mr Salmond took the SNP from being “a fringe act trying to get onto the main stage” to a party of government. “In Scottish politics, his success was both spectacular and unrivalled,” Mr Hamilton said. “Alex Salmond will forever be a pivotal figure in Scotland’s story. He changed a nation. He inspired a country. “History will certainly remember him as a man of talent, charisma and substance. But also as a political leader of courage, vision and intelligence. “He dared to dream. And so should we.” As the service finished the crowd gathered outside applauded and chanted “Alex, Alex” before singing Flower Of Scotland.
Kam Jones scored 20 points and dished with 10 assists to lead the No. 10 Marquette Golden Eagles to a 94-62 victory over the visiting Western Carolina on Saturday afternoon in Milwaukee. Jones added six rebounds for Marquette (8-0), which is off to its best start since winning 10 straight to begin the 2011-12 campaign that ended with a Sweet 16 appearance. Ben Gold added 12 points, while Stevie Mitchell scored 10 and had three steals. David Joplin, Caedin Hamilton and Royce Parham each netted nine points for the Golden Eagles. The Catamounts (2-4) were led by Bernard Pelote's 13 points and eight boards. Jamar Livingston chipped in 10 points and CJ Hyland bundled five points with five rebounds and six assists. Marquette controlled most of the game, thanks largely to 51.4 percent shooting and 21 takeaways. The Golden Eagles built a 16-point lead in the first half before Western Carolina clawed within 37-28 with 3:55 left. Marquette responded with a 12-2 run to take a 49-30 advantage into the break, its largest lead of the game to that point. The game quickly got out of hand from there, with the Golden Eagles eventually scoring 11 straight points to push its lead to 81-45 with 7:15 remaining. Marquette finished with 26 points off of Catamount turnovers and hit 14 of 40 shots (35.0 percent) from 3-point range. The win wasn't all smooth sailing for the Golden Eagles, who lost backup guard Zaide Lowery to an apparent left knee injury. Lowery was helped off the court and into the locker room by his teammates with 1:36 left in the game. Saturday's game was a final tune-up for Marquette, which has three challenging games coming up against No. 5 Iowa State, No. 15 Wisconsin and Dayton before Big East conference play begins Dec. 18. --Field Level Media
Horse and cattle owners see shortage of veterinarians willing to take the reins of large animal care
