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NEW YORK (AP) — Minnesota pitchers Justin Topa and Brock Stewart agreed to one-year contracts ahead of Friday's tender deadline along with fellow right-hander Triston McKenzie of Cleveland and Cole Sulser of Tampa Bay. Agreements and non-tenders reduced players eligible for arbitration to 169 from 238 at the start of last week. Teams and players are to exchange proposed arbitration salaries on Jan. 9, 2025, and those who don’t reach agreements will be scheduled for hearings from Jan. 27 through Feb. 14, 2025, in St. Petersburg, Florida. Topa was guaranteed $1,225,000 as part of a deal that included a $1 million salary for 2025 and a $2 million team option for 2026 with a $225,000 buyout. Stewart agreed to an $870,000 salary and can earn $30,000 in bonuses for days on the active roster: $10,000 for 112 and $20,000 for 142. McKenzie agreed to a $1.95 million, one-year contract and Sulser to a one-year deal that pays $900,000 in the major leagues and $450,000 while in the minors. AP MLB: https://apnews.com/hub/MLBAP Trending SummaryBrief at 5:02 p.m. EST

Trump invited China's Xi to his inauguration even as he threatened massive tariffs on Beijing

Key Takeaways Email is a goldmine for businesses: people who make purchases via email tend to spend up to 138% more than those who don't. During key shopping days, like Black Friday and Cyber Monday, email campaigns can significantly boost your last-quarter revenue. But sending a few random emails to your list isn't enough to make a difference. To see results, you need to be strategic in how you reach out to your prospects. Here are nine hacks to improve your holiday email marketing strategy and drive more sales. 1. Get your holiday marketing emails ready now "It's later than you think." It's one of my favorite quotes from the show "Mad Men." Although the character of Roger Sterling was referring to "the finite nature of life" and urging us to enjoy every day more, I often think about this quote as it relates to my business. It also applies so well to holiday email marketing. Many business owners underestimate the effort it takes to create effective email campaigns. Nearly 46% of consumers start their holiday shopping before November due to delivery concerns, so you don't want to launch your emails too late. Give yourself enough time to decide on your offers, audiences and email sending cadence. Related: Want to Boost Sales This Holiday Season? Here Are 5 Tips to Make Your Holiday Email Campaign a Success 2. Slowly increase your email volume Your sending rhythm has a dramatic impact on your email deliverability . Depending on how often you've been sending emails in the past few months, start increasing your cadence slowly. Any sudden spike may trigger spam filters, so pace your volume to avoid having your emails go to spam. It's natural to send more emails during the holidays, but in the meantime, reach out to your list regularly to build trust with email service providers. 3. Offer exclusive holiday deals People love feeling special, especially during the holidays. So, think about how you can reward your email subscribers for being part of your club. For 40% of consumers , email is a discount treasure trove — they check their inboxes looking specifically for brand deals. During the holidays, your prospects may be even more inclined to shop via email, so show up with relevant offers to boost engagement and sales. 4. Give your email list a scrub The junk folder is the last place you want your holiday emails to land, but a messy email list can cause that. High bounce rates and spam complaints may make you look like a spammer, so your campaigns will fail to reach the inbox. Use an email verification service to weed out obsolete contacts and ensure your email list is healthy. With Google deleting dormant accounts and Yahoo also tightening sending rules , your data must be fresh for your campaigns to be effective. 5. Make the most of automation Automation doesn't just save you time; it can also increase your holiday email conversion rates. Nearly 40% of people who click on an automated email go on to make a purchase, so if your resources allow it, set up the right emails to go out at the right time. Welcome messages, back-in-stock and cart abandonment emails see the most engagement. Automating them now means you won't leave any money on the table. 6. Ensure a smooth experience across devices Your emails can look great on desktop, but do they render properly on phones and tablets? The 2024 holiday shopping season will be "the most mobile of all time," Adobe predicts, with a record $128.1 billion spent through mobile devices. A broken image or poorly formatted text can turn your customers off, so remember to test every email before you send it. You don't want a small mishap to prevent someone from making a purchase. Plus, it leaves a poor impression of your brand, and it may cause your future emails to fall flat or get deleted. Related: 3 Tips and Tricks You Can Use to Drive Email Deliverability During The Holidays 7. Create a sense of urgency with your subject lines During the holidays, inboxes are so packed that your subscribers may just scan subject lines, so you have to make each one worth clicking. It's smart to avoid overused, spam-trigger words like "free," "buy" or "urgent," and find other ways to convey the value you offer and instill a sense of urgency. Calls to action like "last chance" or "don't miss out" perform well for my business. Feel free to experiment with less common approaches. 8. Consider a countdown timer Countdown timers add even more urgency to your campaign, so test them this holiday season and measure their performance. Add them to your website and marketing emails to give people a quick visual representation of your offers and build anticipation. 9. Monitor metrics and adjust quickly Finally, don't just set your holiday email campaigns and forget about them. Instead, monitor your performance metrics in real-time. Track open rates, click rates and conversions, and be ready to adjust if results are weak. You can always tweak your offers, improve your copy and test different send times to make your campaigns resonate more.

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"Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum." Section 1.10.32 of "de Finibus Bonorum et Malorum", written by Cicero in 45 BC "Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem. Ut enim ad minima veniam, quis nostrum exercitationem ullam corporis suscipit laboriosam, nisi ut aliquid ex ea commodi consequatur? Quis autem vel eum iure reprehenderit qui in ea voluptate velit esse quam nihil molestiae consequatur, vel illum qui dolorem eum fugiat quo voluptas nulla pariatur?" 1914 translation by H. Rackham "But I must explain to you how all this mistaken idea of denouncing pleasure and praising pain was born and I will give you a complete account of the system, and expound the actual teachings of the great explorer of the truth, the master-builder of human happiness. No one rejects, dislikes, or avoids pleasure itself, because it is pleasure, but because those who do not know how to pursue pleasure rationally encounter consequences that are extremely painful. Nor again is there anyone who loves or pursues or desires to obtain pain of itself, because it is pain, but because occasionally circumstances occur in which toil and pain can procure him some great pleasure. To take a trivial example, which of us ever undertakes laborious physical exercise, except to obtain some advantage from it? But who has any right to find fault with a man who chooses to enjoy a pleasure that has no annoying consequences, or one who avoids a pain that produces no resultant pleasure?" 1914 translation by H. Rackham "But I must explain to you how all this mistaken idea of denouncing pleasure and praising pain was born and I will give you a complete account of the system, and expound the actual teachings of the great explorer of the truth, the master-builder of human happiness. No one rejects, dislikes, or avoids pleasure itself, because it is pleasure, but because those who do not know how to pursue pleasure rationally encounter consequences that are extremely painful. Nor again is there anyone who loves or pursues or desires to obtain pain of itself, because it is pain, but because occasionally circumstances occur in which toil and pain can procure him some great pleasure. To take a trivial example, which of us ever undertakes laborious physical exercise, except to obtain some advantage from it? But who has any right to find fault with a man who chooses to enjoy a pleasure that has no annoying consequences, or one who avoids a pain that produces no resultant pleasure?" Thanks for your interest in Kalkine Media's content! To continue reading, please log in to your account or create your free account with us.Christmas season is in full swing, and while there aren't many sports games taking place on Christmas Eve, that will change on Christmas day. Travis Kelce will be on the field for the Kansas City Chiefs, and he recently revealed a Christmas message that he and his brother, Jason Kelce, got from their mother, Donna Kelce. With both Travis and Jason earning millions of dollars throughout their respective careers in the NFL, it's safe to say that they have taken Christmas to another level in their household. In concept, that should result in some bigger and better gifts being given out by them, especially for their mother Donna. Javascript is required for you to be able to read premium content. Thanks for the feedback.

Trump is named Time's Person of the Year and rings the New York Stock Exchange's opening bell NEW YORK (AP) — President-elect Donald Trump rang the opening bell at the New York Stock Exchange after being recognized by Time magazine as its person of the year. The honors Thursday for the businessman-turned-politician are a measure of Trump’s remarkable comeback from an ostracized former president who refused to accept his election loss four years ago to a president-elect who won the White House decisively in November. At the stock exchange, Trump was accompanied by his wife, Melania Trump, daughters Ivanka and Tiffany and Vice President-elect JD Vance. Trump grinned as people chanted “USA” before he opened the trading day and raised his fist.