Dylan Hernández: MLS deal with Apple TV could be hurting league's efforts to grow its fan base
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LOS ANGELES — Until he sustained a season-ending knee injury last week in the Western Conference final, Galaxy playmaker Riqui Puig was having a tremendous season. So I heard. I watched Puig play only twice this year, once in the Galaxy's season-opening 1-1 draw with Inter Miami and a second time in his team's Fourth of July defeat to LAFC at the Rose Bowl. Outside of short highlight clips on social media, I never saw the former Barcelona prospect, not even when he assisted on the goal that sent the Galaxy to the MLS Cup final. That wasn't a reflection of my interest. Some of my friends will make fun of me for publicly admitting this, but I like Major League Soccer. I covered the league in my first job out of college and have casually kept up with it since. I take my children to a couple of games a year. My 11-year-old son owns Galaxy and LAFC hats but no Dodgers or Lakers merchandise. When flipping through channels in the past, if presented with the choice of, say, college football or MLS, I usually watched MLS. But not this year. While the MLS Cup final between the Galaxy and New York Red Bulls will be shown on Fox and Fox Deportes, the majority of games are now exclusively behind a paywall, courtesy of the league's broadcasting deal with Apple. MLS Season Pass subscriptions were reasonably priced — $79 for the entire season for Apple TV+ subscribers, $99 for non-subscribers — but I was already paying for DirecTV Stream, Netflix, Amazon Prime, PlayStation Plus and who knows what else. MLS became a casualty in my household, as well as in many others, and the possibility of being out of sight and out of mind should be a concern for a league that is looking to expand its audience. Which isn't to say the league made a mistake. This was a gamble MLS had to take. Now in the second year of a 10-year, $2.5 billion deal with Apple, MLS did what Major League Baseball is talking about doing, which is to centralize its broadcasting rights and sell them to a digital platform. Regional sports networks have been decimated by cord cutting, making traditional economic models unsustainable. The move to Apple not only increased the league's broadcast revenues — previous deals with ESPN, Fox and Univision were worth a combined $90 million annually, according to multiple reports — but also introduced a measure of uniformity in the league. The quality of the broadcasts are better than they were under regional sports networks. Viewers know where to watch games and when, as every one of them is on Season Pass and most of them are scheduled to start at 7:30 p.m. local time either on Wednesday or Saturday. "That's been fueling our growth and driving our fan engagement," MLS Commissioner Don Garber said Friday at his annual state of the league address. Apple and MLS declined to reveal the number of League Pass subscribers, but the league provided polling figures that indicated 94% of viewers offered positive or neutral reviews of League Pass. The average viewing time for a game is about 65 minutes for a 90-minute game, according to Garber. In other words, the League Pass is well-liked — by the people who have it. The challenge now is to increase that audience. The launch of League Pass last year coincided with the arrival of Lionel Messi, which presumably resulted in a wave of subscriptions. But the league can't count on the appearance of the next Messi; there is only one of him. MLS pointed to how its fans watch sports on streaming devices or recorded television than any other U.S. sports league, as well as how 71% of its fans are under the age of 45. The league also pointed to how it effectively drew more viewers to the Apple broadcast of Inter Miami's postseason opener with a livestream of a "Messi Cam' on TikTok, indicating further collaborations with wide-reaching entities could be in its future. Garber mentioned how Season Pass is available in other countries. The commissioner also made note of how Apple places games every week in front of its paywall. "What we have, really, is a communication problem," Garber said. "This is new, and we've got to work with Apple, we've got to work with our clubs and we've got to work with our partners to get more exposure to what we think is a great product." The greatest benefit to the league could be Apple's vested interest in improving the on-field product. MLS insiders said Apple has not only encouraged teams to sign more high-profile players but also pushed the league to switch to a fall-to-spring calendar more commonplace in other parts of the world, reasoning that doing so would simplify the process of buying and selling players. The on-field product is what matters. The on-field product is why MLS continues to face competition for viewers from overseas leagues. The on-field product is why the league hasn't succeeded in converting every soccer fan into a MLS fan. And ultimately, if casual viewers such as myself are to pay to watch the Galaxy or LAFC on a screen of some kind, the on-field product will be why. Get local news delivered to your inbox!One day before Texas and Georgia face off in the the Longhorns earned a surprising victory over the Bulldogs on the recruiting trail. Justus Terry, a defensive lineman from Manchester, Georgia, announced Friday he would be leaving his home state to play for Texas next year. Terry, who also was considering Georgia and Auburn, had been the nation’s top remaining uncommitted 2025 prospect. The addition of Terry gives Texas the nation’s No. 1 recruiting class, according to composite rankings of recruiting sites compiled by “We’re super pumped about this recruiting class,” Texas coach Steve Sarkisian said Thursday, before Terry had announced his decision. “This is a very talented group of players that I think not only fit the physical characteristics of what we’re looking for by position in our program, but I think meet the character and are going to fit nicely into our culture.” Although there will be an additional signing period in February, 247Sports officials said Texas should maintain its No. 1 standing. The overwhelming majority of Power Four recruits already finalized their college plans this week. The top 11 classes as of Friday afternoon include eight Southeastern Conference schools and three Big Ten programs. Alabama is second, with Georgia third, Oregon fourth and Ohio State fifth. Auburn, LSU, Texas A&M, Michigan and Tennessee round out the top 10. Florida is 11th. The highest-rated recruiting classes outside the SEC and Big Ten are Notre Dame at No. 12 and Miami at No. 14. Terry is the nation’s No. 2 defensive lineman and No. 10 overall prospect, according to the 247Sports Composite. His decision gives Texas nine of the 247Sports Composite’s top 66 prospects. Texas’ other recruits rated 66th or better include safety Jonah Williams (No. 8), wide receivers Kaliq Lockett (No. 22) and Jamie Ffrench (No. 32), defensive lineman Lance Jackson (No. 25), all-purpose athlete Michael Terry III (No. 43), cornerbacks Kade Phillips (No. 54) and Graceson Littleton (No. 65), and linebacker Elijah Barnes (No. 66). “I think it’s a really versatile class with a variety of positions, highlighted by high-level players,” Sarkisian said. “As always, we really pride ourselves on recruiting the high school ranks. We think when we can get players in here young, then immerse them into our culture, into our off-season conditioning program, develop them as we go throughout their career, that’s when we really reap the benefits of having these guys in our program. This class is no different.” With the early signing period concluding Friday, the focus on college roster construction now turns to transfers. The transfer portal window officially opens Monday, though numerous college players already went to social media this week to announce their intentions to transfer. The early signing period was moved up a few weeks this year so that high school seniors could get their decisions out of the way before the opening of the transfer portal window. This marked the first signing period since the demise of the that prospects had sent in the past after signing with their respective schools. Athletes now are signing their names to a financial aid agreement that can include name, image and likeness agreements along with the standard tuition and room and board details. Get poll alerts and updates on the AP Top 25 throughout the season. Sign up . AP college football: and
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New Delhi: Economists on Friday rooted for a comprehensive manufacturing policy and steps to further bolster private investments when they met finance minister Nirmala Sitharaman for the customary pre-budget consultations, people aware of the deliberations told ET. Some of them also recommended measures to boost farm sector growth, curb inflationary pressure and promote innovative climate mitigation measures, they said. The manufacturing policy should include a strategy on import tariffs, taxation, technology transfer and other related aspects to cover the entire spectrum of potential policy interventions, they are learnt to have told the minister. The share of manufacturing has remained almost stagnant at 15-17% of gross domestic product (GDP) for decades now and attempts by successive governments to raise it to 25% of GDP haven't quite yielded results. 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They acknowledged the central government's efforts to crowd in private investments through sustained hikes in its own capital spending and expected it to keep up the public capex momentum in 2025-26 as well. The government has sharply raised its capex outlay in the range of 17% to 39% annually since FY22, as it sought to use the high multiplier effect of such expenditure to nurse a Covid-hit economy back to health amid flagging private investments. Inflation and climate mitigation management The economists are learnt to have pushed for steps to boost farm production and growth to sustainably keep under control food inflation, which has been the prime driver of headline retail inflation in recent months. Moreover, the government needs to take further measures to boost storage facilities for farm produce, they said. While India's efforts to bolster its renewable energy production are commendable, further sources of green energy may be tapped, some of them are learnt to have said. Sitharaman held her first pre-budget meeting this year with economists, which will be followed by similar huddles with other stakeholders, including representatives of the farmer associations, MSMEs, trade unions, the financial sector, the capital market, the infrastructure and the social sectors, until December 30. About a dozen economists took part in the consultation meeting, including Suresh Babu (Madras Institute of Development Studies); C Veeramani (Centre for Development Studies); Samiran Chakraborty (Citigroup); Ashwani Mahajan (Swadeshi Jagran Manch) and Nikhil Gupta (Motilal Oswal). Nominations for ET MSME Awards are now open. The last day to apply is December 15, 2024. Click here to submit your entry for any one or more of the 22 categories and stand a chance to win a prestigious award. (You can now subscribe to our Economic Times WhatsApp channel )
LOS ANGELES — Until he sustained a season-ending knee injury last week in the Western Conference final, Galaxy playmaker Riqui Puig was having a tremendous season. So I heard. I watched Puig play only twice this year, once in the Galaxy's season-opening 1-1 draw with Inter Miami and a second time in his team's Fourth of July defeat to LAFC at the Rose Bowl. Outside of short highlight clips on social media, I never saw the former Barcelona prospect, not even when he assisted on the goal that sent the Galaxy to the MLS Cup final. That wasn't a reflection of my interest. Some of my friends will make fun of me for publicly admitting this, but I like Major League Soccer. I covered the league in my first job out of college and have casually kept up with it since. I take my children to a couple of games a year. My 11-year-old son owns Galaxy and LAFC hats but no Dodgers or Lakers merchandise. When flipping through channels in the past, if presented with the choice of, say, college football or MLS, I usually watched MLS. But not this year. While the MLS Cup final between the Galaxy and New York Red Bulls will be shown on Fox and Fox Deportes, the majority of games are now exclusively behind a paywall, courtesy of the league's broadcasting deal with Apple. MLS Season Pass subscriptions were reasonably priced — $79 for the entire season for Apple TV+ subscribers, $99 for non-subscribers — but I was already paying for DirecTV Stream, Netflix, Amazon Prime, PlayStation Plus and who knows what else. MLS became a casualty in my household, as well as in many others, and the possibility of being out of sight and out of mind should be a concern for a league that is looking to expand its audience. Which isn't to say the league made a mistake. This was a gamble MLS had to take. Now in the second year of a 10-year, $2.5 billion deal with Apple, MLS did what Major League Baseball is talking about doing, which is to centralize its broadcasting rights and sell them to a digital platform. Regional sports networks have been decimated by cord cutting, making traditional economic models unsustainable. The move to Apple not only increased the league's broadcast revenues — previous deals with ESPN, Fox and Univision were worth a combined $90 million annually, according to multiple reports — but also introduced a measure of uniformity in the league. The quality of the broadcasts are better than they were under regional sports networks. Viewers know where to watch games and when, as every one of them is on Season Pass and most of them are scheduled to start at 7:30 p.m. local time either on Wednesday or Saturday. "That's been fueling our growth and driving our fan engagement," MLS Commissioner Don Garber said Friday at his annual state of the league address. Apple and MLS declined to reveal the number of League Pass subscribers, but the league provided polling figures that indicated 94% of viewers offered positive or neutral reviews of League Pass. The average viewing time for a game is about 65 minutes for a 90-minute game, according to Garber. In other words, the League Pass is well-liked — by the people who have it. The challenge now is to increase that audience. The launch of League Pass last year coincided with the arrival of Lionel Messi, which presumably resulted in a wave of subscriptions. But the league can't count on the appearance of the next Messi; there is only one of him. MLS pointed to how its fans watch sports on streaming devices or recorded television than any other U.S. sports league, as well as how 71% of its fans are under the age of 45. The league also pointed to how it effectively drew more viewers to the Apple broadcast of Inter Miami's postseason opener with a livestream of a "Messi Cam' on TikTok, indicating further collaborations with wide-reaching entities could be in its future. Garber mentioned how Season Pass is available in other countries. The commissioner also made note of how Apple places games every week in front of its paywall. "What we have, really, is a communication problem," Garber said. "This is new, and we've got to work with Apple, we've got to work with our clubs and we've got to work with our partners to get more exposure to what we think is a great product." The greatest benefit to the league could be Apple's vested interest in improving the on-field product. MLS insiders said Apple has not only encouraged teams to sign more high-profile players but also pushed the league to switch to a fall-to-spring calendar more commonplace in other parts of the world, reasoning that doing so would simplify the process of buying and selling players. The on-field product is what matters. The on-field product is why MLS continues to face competition for viewers from overseas leagues. The on-field product is why the league hasn't succeeded in converting every soccer fan into a MLS fan. And ultimately, if casual viewers such as myself are to pay to watch the Galaxy or LAFC on a screen of some kind, the on-field product will be why. Get local news delivered to your inbox!Boy George recently reflected on a remark he made about Liam Payne prior to his death in October. During an appearance on the High Performance podcast, the singer recalled coming across a video of the late musician performing and commenting: “He’s off his nut.” George admitted that the comment “wasn’t very nice,” but maintained that it was a reflection of what he had perceived to be true. “I felt it,” he said. “I felt like he was out of control.” George and Payne didn’t seem to have any consistent communication with one another, barring a brief Twitter spar way back in 2013. But having been active in the music industry for more than four decades, the older artist has been around long enough to recognize patterns and experience a number of hardships himself. When he learned the news of Payne’s death, one of the first artists to come to his mind was Amy Winehouse. “When it happened, it just hit me the same way that Amy Winehouse hit me,” he said. “It felt so senseless. I was up at five in the morning, and it came up on the American news, and I was literally just like, what the fuck? Like, no, this isn’t real. I could not take it in, and I think everybody felt like that.” George took so social media in the wake of Payne’s death, sharing a post that read: “How sad is the death of Liam Payne . Just awful news to wake up to. God bless his family. I am absolutely shocked. R.I.P.” Trending Stories Trump Says Republicans 'MUST KILL' Bipartisan Bill to Protect Press Freedom Shaboozey Deserves More Than What the CMA Awards Gave Him — Including an Apology Pete Hegseth Police Report Shares Disturbing Details of Sexual Assault Claim 2024 CMA Awards: The Complete Winners List During the podcast appearance, George recalled seeing “heartbreaking” images of the young artist’s father visiting the Argentina hotel where Payne died after falling from a balcony. He also remembered being “appalled” by comments where he was accused of only caring about the tragedy “because he’s good-looking.” “I was like fuck off, you’re an idiot,” George said. “I care about his family. I was quite tearful about it. I actually really felt very sad.”« Previous
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ATLANTA (AP) — Already reeling from their November defeats, Democrats now are grappling with President Joe Biden’s pardoning of his son for federal crimes, with some calling the move misguided and unwise after the party spent years slamming Donald Trump as a threat to democracy who disregarded the law. The president pardoned Hunter Biden late Sunday evening, reversing his previous pledges with a grant of clemency that covers more than a decade of any federal crimes his son might have committed. The 82-year-old president said in a statement that his son’s prosecution on charges of tax evasion and falsifying a federal weapons purchase form were politically motivated. “He believes in the justice system, but he also believes that politics infected the process and led to a miscarriage of justice,” said White House press secretary Karine Jean-Pierre, who along with Biden and other White House officials insisted for months that Hunter Biden would not get a pardon . That explanation did not satisfy some Democrats, angry that Biden’s reversal could make it harder to take on Trump , who has argued that multiple indictments and one conviction against him were a matter of Biden and Democrats turning the justice system against him. “This is a bad precedent that could be abused by later Presidents and will sadly tarnish his reputation,” Colorado Gov. Jared Polis wrote of Biden on the social media platform X. “When you become President, your role is Pater familias of the nation,” the governor continued, a reference to the president invoking fatherhood in explaining his decision. “Hunter brought the legal trouble he faced on himself, and one can sympathize with his struggles while also acknowledging that no one is above the law, not a President and not a President’s son.” Javascript is required for you to be able to read premium content. Please enable it in your browser settings.Walmart’s DEI rollback signals a profound shift in the wake of Trump’s election victory
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UConn head coach Dan Hurley insists he's not overvaluing Wednesday night's game between his 25th-ranked Huskies and No. 15 Baylor in Storrs, Conn. Sure, it comes on the heels of the two-time reigning national champion Huskies (5-3) responding to losing all three games during the Maui Invitational with a blowout victory over Maryland Eastern Shore on Saturday. UConn, which had won 17 consecutive games entering the Maui tournament, fell 23 spots from No. 2 to nearly out of the Associated Press Top 25 poll released Monday. "I think it's such a long season and we're eight games in," Hurley said when asked about facing the Bears. "Our performance in Maui shocked the college basketball world and the sports world, and obviously a lot went on there." "I don't think it's a must-win game in Game Nine of the season, but it's an opportunity to play in Gampel (Pavilion), where we play great and are very comfortable, and we know we're gonna have a great crowd." "We also know we're playing a top-level team, so it's a big game for us and it's a big game for them." Wednesday's game signifies the start of a tough stretch in UConn's schedule. The Huskies will visit Texas on Sunday and challenge No. 7 Gonzaga in New York on Dec. 14 before beginning Big East play on Dec. 18 against Xavier, which fell from No. 22 to out of the poll on Monday. But let's go back to Saturday's 99-45 dismantling of the Hawks. Jaylin Stewart started in place of the injured Alex Karaban (head) and joined Liam McNeeley by scoring 16 points to put UConn back in the win column. Solo Ball contributed 12 points, Aidan Mahaney had 11 and Tarris Reed Jr. (10 points, 12 rebounds) and Jayden Ross (10 points, 10 rebounds) each recorded a double-double. "This experience they're getting, (Stewart), Jayden Ross, Solo Ball, these guys are going to keep getting better and better," Hurley said. "Jaylin Stewart has flashed. That Memphis game (in which he scored 16 points on 7-of-9 shooting), he flashed a lot in that one. "... These sophomores are just going to keep getting better and better. That's why I do think we do need the grace and support of our people here at UConn. Because they're going to be such different players in January and February." Coming off a split in the Bahamas, Baylor (5-2) bounced back from a 77-62 setback to then-No. 11 Tennessee on Nov. 22 with a decisive 91-60 victory over New Orleans last Wednesday. "I know we're all a little tired," Bears coach Scott Drew said. "Whenever you come back from the Bahamas and a trip like that, the first game, you can be playing in mud. And I think the guys did a pretty good job, for the most part." Jayden Nunn drained six of his seven 3-pointers in the first half and finished with a season-high 23 points to power Baylor past the Privateers. Robert Wright III scored 18 points, Jeremy Roach had 17 and Miami transfer Norchad Omier recorded his third consecutive double-double after finishing with 12 points and a season-high 13 rebounds. --Field Level Media
